Design commitment.

Committed caregivers must build partnerships with us, our families, and our communities so the growing population of retirees — all 76 million of them — can remain engaged as they age. Formerly known as the Council for Jewish Elderly, CJE SeniorLife has provided a network of housing, health care, community service, education, and applied research since 1972. The organization needed a brand identity that would reflect its ability to innovate while keeping its commitment to serving an aging population. It was time for a whole new look.