Design community.

Museums use technology in myriad ways to elevate understanding of different ideas, times, places, and traditions. If museums can build websites that encourage interaction and expand dialogue beyond the museum’s physical boundaries, then new audiences will be reached and new connections will be fostered. The IMA wanted a website that strengthened connections between the museum and the community-at-large. The IMA recognized the role for technology in breaking down traditional barriers and allowing visitors to contribute their ideas about art and the museum.